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Repurpose a brand

All businesses need to be dynamic and evolve according to market swifts, E, was not an exception.

Repurposing a brand can be a powerful way to stay relevant in a dynamic business landscape where market shifts are constant. Business dynamism is the ability of a company to adapt and respond quickly to changes in the market, and a brand that can evolve and pivot with the changing times is essential for maintaining relevance and staying ahead of the competition.

Market swifts can come in many forms, such as changes in consumer behavior, technological advancements, new competitors, economic fluctuations, or shifts in cultural trends. These swifts can create opportunities for growth or pose significant challenges to a business. In either case, a brand that can adapt and repurpose itself can leverage these swifts to drive business success.

A little history

Netflix. Originally a DVD rental service, Netflix saw an opportunity to pivot to a streaming model as the market shifted toward digital media. They repurposed their brand to focus on delivering high-quality streaming content, creating original shows and movies, and partnering with other content providers to offer a vast library of programming. This brand repurposing allowed Netflix to grow rapidly and become the dominant player in the streaming market, with millions of subscribers worldwide.