TOMATO
Hands-on Commercial Project

TOMATO is a hands-on project with BLACKBRUNO acting as the Marketing and Commercial Department, we recreated and redesigned the menu, brand identity, operational protocols, and business intelligence.

Our first step was to define TOMATO:

Farm to Table is a growing movement, and TOMATO is the O.G. of this movement in Panama. As local and seasonal food consumption becomes increasingly popular among food enthusiasts and health-conscious consumers, our brand is categorized as Local Contemporary Casual Dining.

We are committed to reinterpreting the Farm to Table movement by using fresh, locally-sourced ingredients, taking the Eat Better, Live Better philosophy to another level. Our emphasis on seasonal ingredients creates new fanfare and sets us apart in the dining landscape.

Our cuisine is contemporary, utilizing a combination of cooking styles and techniques from around the world. We strive to offer a unique and exciting culinary experience that appeals to a diverse range of tastes and preferences.

At TOMATO, we pride ourselves on offering casual dining with fast food convenience without compromising on quality. Our commitment to excellence ensures that every dish is prepared with the utmost care and attention to detail.

History and future 

Founded in 2003, TOMATO is a proud member of the Panamanian family. We started with you in mind, and we will continue to improve for you.

With nearly 20 years of experience in providing delicious food, we believe that our brand has been, is, and will continue to be a generational reference for all those who love to eat well and live better.

Our latest offerings are designed to cater to a diverse range of tastes and preferences. Whether you are a green juice aficionado, a lover of delicious soups, a fan of fresh and simple ingredients, or someone who craves that extra protein, we've got you covered.

Our new chapter begins just as it did almost two decades ago - together with you, at our tables. We are committed to providing high-quality, delicious food that brings people together and enhances their overall well-being. Thank you for choosing TOMATO - we look forward to serving you.

Tone and voice

We believe that our target market is anyone who wants to eat well and deliciously. Our brand aims to cater to people of all ages in a clear, transparent, and friendly manner, becoming a must-visit destination where you can share, celebrate, and, above all, eat well and feel great.

Our approach is clear and simple, emphasizing transparency and creating a jovial and friendly atmosphere that welcomes all. We strive to provide an enjoyable dining experience that is accessible and easy to understand, making our brand the go-to choice for those seeking a delicious and satisfying meal.